Helvetica:

Where does Helvetica originate from? What country? 
Munchenstein, Switzerland

What does the original name mean? What is it's translation in English? 
The swiss typeface 

What year was Helvetica created? 
1957

What is the design style that Helvetica brought to popularity worldwide? 
clarity and could be used for a wide variety of signage

List the names of 3 different design styles or design movements that are discussed in the film.
 - Post modern movement
- The modern movement
- Grounge 

Write about some of the insight about design you have taken away from the film. You can provide quotes if you like. 

- Helvetica is modern, clear and used often. 

                                     Design Notes:

- The principals and elements.
- " People ignore design that ignores people " - Frank Chimero.

                                                 What is design?
- The basic units of visual image
- The principles of design govern the relationships of the elements used and organize composition as a whole.
- All imagery art and photography alike, are comprised of elements

                                             Design elements:
- Space: Can exist in 2 or 3 dimensions, can be positive or negative. Can refer to foreground mid or background elements.
- Line: Used in most art work.
- Color: Used to draw eye. Make something stand out. Very important.
- Shape: Helps identify. Can be realistic, organic or geometric.
- Texture: Give a business card a type of feeling on it. Used in comic books.
- Value: Helps elution of depth. Shading. For light and dark areas.

                                              Design Principles:
- Unity: Create a sense of order, a consistency in size and shape. Proximity can create a sense of unity it can also show a lack of unity
- Variety: Element.
- Repetition: Used all the time.
- Harmony: things in place
- Proximity: Look at one place for all information on a business card.
- Proportion: or scale.
- Functionality : Form or function. Does it look good or serve purpose?

    

      Part C - Short writing assignment 



   Three primary colors are red, yellow and blue. If you mix these colors you get secondary colors like  purple, orange and green. If you mis secondary colors you will end up with trertiary colors. There is two different types of color. additive and subtractive color. The difference between these two types of color is that  additive colors use primary colors light colors and subtractive colors is mixing dyes, inks, paint, pigments its darker because it takes the light away. Additive color takes light in. 

    Color can affect our perception by it's angle. We can see two colors that are exactly the same but its angle can make us think its a different color. One color can affect another by the lighting it's shadow can affect how the color looks. Putting a medium color next to a dark color would make it look lighter. 

gray scale.

mono tone

Complimentary color.